The Price of New York's Outdoors

NY Mag gives a list of prices of putting up different kinds of outdoor ads:

• Ads on urinals and on the back of stall doors: $100 to $125.
  
• Sidewalk chalking: $150 to $350 per image per day.
• Spotlight or projection on a building: $4,500 and up per night.
• Subway platform: $40,000 to cover 200 stations.
• Kodak’s 1,500-square-foot Times Square moving-images display: $175,000 a month.