London Buses To Carry Digital Signage

london bus animated digital ads

"Animated computer-generated adverts are to appear on the sides of London's famous red buses for the first time - but only after fears that the images would distract drivers and cause traffic chaos were allayed.

In a sign of how new technology is making advertising more widespread than ever, outdoor ad company Viacom Outdoor will install digital screens on the side of 25 buses that will criss-cross the streets of the capital from October."
-- The Guardian, BBC via We Make Money Not Art


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