Billboard With Aluminum Pegs

"The billboard is made of 12,148 aluminum pegs, varying in length from 1mm to 27mm. Each different length peg creates a different sized shadow. The different sized shadows create a greyscale image of a woman sunbathing, when the sun comes out." By New Zealand's Clemenger BBDO for Sunsense Sunscreen.
--Cannes Lions Outdoor Bronze, 2005


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