Adscape Maps and Measures NYC Billboards

"The Adscape project aims to understand the extent to which advertising has changed the urban environment and how the commercial landscape may or may not reflect the socioeconomic landscape of neighbborhoods and communities.

Advertising data was recorded from three neighborhoods in New York City: East Harlem, a historically poor, primarily Latino neighborhood; SoHo, a downtown shopping district; and the Upper East Side, a wealthy residential area. In each neighborhood, ads were recorded in a five-block section that consisted of two avenue blocks and three adjacent street blocks."


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