Billboards React to Audience Demographics

listening billboard

"The billboard is listening.

In an advertising ploy right out of Steven Spielberg's "Minority Report," electronic billboards in the Bay Area and Sacramento are being equipped to profile commuters as they whiz by -- and then instantly personalize freeway ads based on the wealth and habits of those drivers." Implemented by Mobiltrak.
-- SF Gate, 2002

Billboard Paired With Radio


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