Arby's (a fast-food chain) flies balloons with its logo in front of others' billboards in Atlanta. The chain's current slogan is "I'm thinking Arby's", naturally.
-- ads of the world
Arby's Hijacks Billboards with Thought Balloons
Arby's (a fast-food chain) flies balloons with its logo in front of others' billboards in Atlanta. The chain's current slogan is "I'm thinking Arby's", naturally.
-- ads of the world
4 comments:
beautiful, i love it. Billboard advertising has gotten so monotonous that i am happy to see someone take a creative approach, even if it means hijacking other billboards. I think its genius, am i alone?
I agree - sheer genius. It's simple, affordable, consistent with their present marketing campaign. Whoever thought of this one deserves a big raise and a corner office!
this ad is very beautiful, nice idea.
I like the way this campaign utilized two advertisers in one location. Way to get their monies worth and create a buzz!
www.billboardsetcinc.com
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