Billboardom: creative billboard and ambient / outdoor advertising showcase (+billboard vendors).
Dec 15, 2008
Arby's Hijacks Billboards with Thought Balloons
Arby's (a fast-food chain) flies balloons with its logo in front of others' billboards in Atlanta. The chain's current slogan is "I'm thinking Arby's", naturally.
-- ads of the world
beautiful, i love it. Billboard advertising has gotten so monotonous that i am happy to see someone take a creative approach, even if it means hijacking other billboards. I think its genius, am i alone?
I agree - sheer genius. It's simple, affordable, consistent with their present marketing campaign. Whoever thought of this one deserves a big raise and a corner office!
beautiful, i love it. Billboard advertising has gotten so monotonous that i am happy to see someone take a creative approach, even if it means hijacking other billboards. I think its genius, am i alone?
ReplyDeleteI agree - sheer genius. It's simple, affordable, consistent with their present marketing campaign. Whoever thought of this one deserves a big raise and a corner office!
ReplyDeletethis ad is very beautiful, nice idea.
ReplyDeleteI like the way this campaign utilized two advertisers in one location. Way to get their monies worth and create a buzz!
ReplyDeletewww.billboardsetcinc.com