"People Steal" Billboard

people steal billboard tbwa

"People will take anything they can get their hands on. At least that's what TBWA\Vancouver demonstrated with its recent stunt for client Black Tower Security Services. The agency swathed a 10-foot x 20-foot billboard with grab-worthy household items like framed paintings, rugs, pillows and cookware on Friday, Feb. 25. By the end of the weekend all the items had been lifted, revealing the campaign's simple message: 'People Steal. Black Tower Home Security'."

Here's a video showing people steal.
--Media in Canada


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