Eye Think takes lenticular billboards to a new level. "Rufus Butler Seder first designs each individual phase of movement using original or archival motion picture footage or hand-drawn motion studies. Once he has created the final visuals, he uses analog and digital techniques to compress them into "coded images" that he indelibly fuses into the clear tile backs. When the casual observer passes a LIFETILES mural, the ribbed tile lenses optically unscramble the coded images "frame by frame," and the observer's brain links this rapid succession of images together, creating the impression of movement."
-- see videos of lifetiles in action