Look at this. What are you seeing? If you are seeing what the billboard's authors think you should be seeing, then you are on a wrong blog; you need to be on Fleshbot or something.
No, seriously: "We use a poster, the full impact of which only becomes clear once night falls. During the day, you can only see the Playboy logo on a gold background. At night, the poster is lit so that the circles of light form two breasts."
This old wet t-shirt Playboy billboard below? Classic. The light boobs? Kinda meh.
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