Sao Paolo Goes Billboard-Free

"Imagine a modern metropolis with no outdoor advertising: no billboards, no flashing neon signs, no electronic panels with messages crawling along the bottom.

Come the new year, this city of 11 million, overwhelmed by what the authorities call visual pollution, plans to press the "delete all" button and offer its residents unimpeded views of their surroundings." Flickr set, International Herald Tribute article

It's like the Delete art project coming to life: in 2005, two artists covered billboards on a Vienna street with yellow foil. See a panorama, read more.


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