Maxim Billboard Fools Vandals

When Maxim was first introduced in Russia, some citizens with an agenda began vandalizing the signage. Fine, said their agency, and designed the new billboards to look as if they already have been vandalized. The signage was left alone. The spray-painted copy in red reads: "Shame!" and "Lewdness!" The copy at the bottom reads: "A misunderstood magazine about quiet family values."
-- Russian Marketing Blog