"To help people understand what they could do in their life, WWF [China] offered 20 tips on energy saving by presenting a puzzle game participated by school children at the ceremony, sending a clear message to the public that saving energy is simple and easy as "child’s play." In addition, a huge balloon, painted in black with words of "driving less and cutting CO2 emission" written on it, was inflated gigantically on spot after being tied to a car’s vent-pipe as a striking manifestation of carbon dioxide by automobiles."
-- ads of the world, wwf china
i think this is a great way to raise awareness!
ReplyDeletepeople might not have thought about it a few years ago and i know people like that, which have now changed their minds due to awareness raising campaigns.
Cheers,
Dannie