Another mind-blowing billboard for MINI, this time from Italy. A fiberglass mini attached to a moving ramp to create the Yo-Yo effect. More at Frederik Samuel's.
California Milk Processor Board put up billboards that emitted the smell of chocolate chip cookies to advertise milk. As one blog reader mentioned, "NPR did person-on-the-street interviews at one of the shelters, and nobody wanted milk; everyone wanted cookies." -- Yahoo
Have a feeling I've seen something similar already, but can't find it. 120 volunteers powered an illuminated billboard for BC Hydro in Canada. -- ad rants