Virgin Airlines Billboard on Grass

virgin billboard

virgin billboard

"This massive billboard painted on the grass between the main runways greeted passengers arriving and departing from Johannesburg International Airport. A world first, this 5000 sq.m billboard required 1000 liters of paint and 9 separate permits from different regulatory authorities due to the sensitive nature of the site." Agency: Network BBDO. Source: Loerie Awards (silver).

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