"As part of a campaign to promote its new Elle Macpherson Intimates lingerie, Bendon stencilled slogans on pavements and roads in Wellington, Christchurch, Auckland and Dunedin. One Wellington slogan read: "I was in love with a girl once who had breasts on her back ..." followed by a web address.
But the publicity stunt displeased Wellington and Christchurch city councils, which said the advertisements breached local bylaws and had to be removed."
-- Stuff.co.nz
Here are some more pavement ads from years ago brought together by AdLand.
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