"The billboard is listening.
In an advertising ploy right out of Steven Spielberg's "Minority Report," electronic billboards in the Bay Area and Sacramento are being equipped to profile commuters as they whiz by -- and then instantly personalize freeway ads based on the wealth and habits of those drivers." Implemented by Mobiltrak.
-- SF Gate, 2002
Earlier:
Billboard Paired With Radio
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Hey, we moderate posts on old comments to kill stupid spam but everything legit gets approved pretty fast.